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My Internship experience: Part 1
2018-02-27

 [SCIE web news, Feb 27th, 2018] I am 2016er graduate Daniel Liu. I’m now a student in Emory University. By sharing my stories in the US and some of my personal thoughts, I hope to give you an insight into what student life here is really like. This can also act as a guidance for your future college choice.

 

In my last article, I mentioned that I became the first international student in my school’s history to secure an internship in the first semester of sophomore year. This time I will share with you the main duties included in my internship working for Bridgestone Golf (BSG).

 

My job title is Marketing Support Intern. My obligations include but not limited to creating surveys, analyzing survey data and doing research about potential products. The first task I got from my boss is to create a survey regarding the packaging of a future golf product. BSG was going to cooperate with Greg Norman, a sport goods company founded by a former golf star, to launch a new golf ball. BSG has already come up with three potential packaging designs and I need to create a survey that can reflect the customers’ purchasing intent on each of these designs. The survey needs to include some basic demographic questions and also questions which can reflect customers’ anticipation about golf’s distance, accuracy and feel.

 

I also remembered another task that I considered pretty interesting. All the golf balls BSG has produced so far are white. However, there are many colored golf balls now emerging in the market. My boss wanted me to do some research and come up with the top three colors that are most popular among customers. Later on, I needed to create surveys to test whether customers will really purchase these colored golf balls or not.

 

After sharing with you some of my daily tasks during this internship in BSG, I will write about other interesting experience in my next article.

 Reporter/Daniel


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